United Publishers, established in 1981, continues to be a leader in the Military Market. We produce Military Telephone Directories, Base Guides and Base Maps for Military Installations across the country. We are able to help our clients target this lucrative market by tailoring an individual advertising program based on the specific needs of their business.
To Provide our clients with value-added Military Yellow Pages that provide the maximum return on their advertising investment.
We have an exclusive contract with the base to provide a comprehensive telephone directory that includes a complete listing of all base numbers. Our publications are used on a daily basis by thousands of military personnel and not only to find on-base numbers but to locate businesses that advertise in the Pro-Military Yellow Page section.
Yellow Page Facts
As a business owner you are looking for media buys that offer the greatest return on your investment. As you know, TV, radio, direct mail, newspapers, and magazines all play specific roles in reaching potential customers. But . . . when a customer is ready to BUY, they consistently turn to the Yellow Pages.
National Yellow Page Publishing Association (YPPA) Survey findings:
• 85% look for and read larger ads
• 61% assume product not sold if it's not in the ad
• 71% assume service not offered if it's not in the ad
• If it's not in the ad, 74% won't call to inquire about it
The United Publishers Difference
In most cases our advertising rates are 70% less than your local yellow page directory and in some cases up to 90% less. Imagine spending 10% of what you are currently paying for advertising, that resides hidden away in the bottom of a drawer, on advertising in a publication that is used thousands of times each and every day.
That is what we offer our clients. Our base directories and base guides are on TOP of tens of thousands of desks and in thousands of military personnel homes.
According to our ongoing survey, 96% of those who responded said that they always use our directories and guides and not just for calling on base but for locating goods and services in the Pro-Military Yellow pages.
Global exposure. Our publications are sent out all over the world in sponsor (newcomer) packages to incoming military personnel before they arrive in the local area . Almost every military member stationed at a base came from another base, whether that base is across the country or on the other side of the world. With military members changing bases (on the average) every three to four years, one base may have thousands of newcomers every month. Our publications are the only way to get your ad in front of thousands of potential customers before they even arrive in the local area.
If you have, own, or operate a business in the vicinity of a military installation the absolute best way to let the military personnel know that you appreciate and want their business is by advertising in the base directory or base guide. Target this lucrative market today.
What Kind of Message Do You Want to Send This Billion Dollar Market?